I wanted to take Morton Salt, a very mundane and basic product, and create a relevant/trendy brand collaboration to get people talking about it. As a result, I created 818 x Morton for National Margarita Day. I began by designing billboards, along with bus stops, and sightseeing party buses nationwide. On February 22, those who sign up for the event will celebrate with 818 x Morton Salt margaritas on the party bus.